The 5 Holiday Marketing Ideas You Need to Win This Season
5 Holiday Marketing Ideas You Need to Win This Season
Tis the season to start selling, and we’re sharing holiday marketing ideas to make the most of this holiday season. Here’s what you need to stay on top.
The National Retail Federation told us that the average person spent $800 on holiday shopping in 2015. As a small to medium sized company, you may think that revving up your marketing game isn’t that important because you’re having to compete with the big retailers.
However, small companies actually have a clear advantage. One in four shoppers claimed they plan to shop at small and local companies to purchase their holiday gifts.
The holiday season is where businesses earn a majority of their earnings. With the proper campaigns and marketing tactics put in place, we can capitalize and make the most out of this holiday season.
If you haven’t already, it’s time to start to execute your plans. We want our customers to be spending with us rather than our competitors. It’s important we take a good look at our target audience and appeal to the things they not only want but need.
It’s crunch time. Here are five marketing ideas your company will need to win over your audience this holiday season:
1. Use local search for holiday advertising
As a small to medium sized company, local search in your holiday strategy is key. A study by Retailing Today in 2014 showed us that 81% of shoppers conducted online research before making a purchasing decision.
In order for your company to be present and compete in local search results, you first need to be visible and that is through local search efforts.
By the way, local search is search engines providing internet users with results relating to the certain geographic location they are searching for.
So, how can you use local search to capitalize on your holiday marketing campaigns?
Pay-per-click advertising, organic listings, map listings, and reviews will all make a difference.
Making sure your business knows what your audience is searching for you and using those keywords in your SEO efforts will get you there. Also, keeping your address, phone and business hours consistent across all platforms.
2. Heighten your social marketing
Hubspot said that 1/3 of the world uses social networks on a regular basis. While keeping to a consistent social marketing strategy throughout the whole year, you should increase these efforts into the holiday season.
Many shoppers get ideas for gifts, find out where to shop and what stores have discounts going on all through social media.
46% of shoppers used social media when making their purchase decision. It’s important to be there every step of the way.
Share positive consumer reviews, promotions, gift guides and tell your customer why they need to buy your product or service. Tell them what’s creative about it and how it’s going to benefit someone.
If you’re too busy to hold down a consistent content strategy on your social platforms, check out our social marketing services to get your company noticed for the holidays.
Stay consistent on all of your marketing channels and post when your users would be searching.
3. Team up with other local businesses
The holiday season is a great time to team up with other local businesses to promote each other’s products and services. Other companies have audiences that may never see your content. Having the ability to partner with another company will greatly expand your reach.
You may be thinking that this is competition and it’s going to draw away for your sales, but this is rarely the case. Just make sure to have clear and defined goals of what you want to get out of the partnership.
If you are a boutique offering top-of-the-line clothing, you could consider teaming up with a specialized shoe store. You will want to stick with companies that don’t sell the same products.
While you could just stick with each company promoting each other’s products and services, you could also give out coupons, create special holiday packages, or create a combined rewards system. The possibilities are endless.
4. Incorporate cross-channel marketing ideas
Interacting with your customers on all platforms is crucial in obtaining success this holiday season. Your channels could consist of print ads, in-store ads, mobile ads, desktop ads, or a social media ads.
No matter where the ad appears, the platform should give the user the same experience. Your messaging and branding should stay consistent.
Creating a calendar is a great way to make sure you are getting your message across all channels at the right time. Make sure to analyze your numbers and see what ads are performing the best and then re-target if needed.
Here are some ideas to keep your branding consistent across every channel:
- A universal hashtag,
- A short URL to your landing page,
- A theme, slogan or jingle specific to your campaign,
- A message that delivers the same emotional response.
5. Discounts & deals to attract customers
Shoppers are extremely savvy and you bet they are always comparing prices and looking for the best deals, especially during holiday season. If your company doesn’t have discounts or deals incorporated into their holiday campaigns, your customers will find somewhere else to go.
Just look at how big Black Friday and Cyber Monday have gotten. In 2015, 59% of Americans shopped on Black Friday and $403 was the average amount spent during the four-day weekend.
Mix up your discounts and promotions, just make sure they are consistent across all platforms. One weekend could be a contest or giveaway and the next could be a BOGO sale. Different customers will respond to different things.
If your company has a website, include your promotions online and let them know through email or social media. Free shipping is a great incentive to buy during the holidays.
P.S. – Don’t make all of your deals online, though, have exclusive in-store deals to get your customer to your store.
Win with these Holiday marketing ideas
The holiday season is a perfect time to get your small-medium sized company noticed. It’s essential to start putting these plans into action now to get ahead in the customer’s mind.
Focus on making your holiday marketing personalized, create shareable content across the same platforms and give your user a reason to buy through promotions and deals.
By getting ahead on these five tips, you will be winning this holiday season. Good luck!
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