Use The Same Strategies as Rihanna To Grow Your Business Wildly in 2022
Created on: December 15, 2021 by Christopher Prouty
Do you want to grow your business? Perhaps you’re overcomplicating the process of growing your business. It’s time to get things on the rails so you can get it done...
Whatever your motivation, there are various ways to grow a company. This video will show you how:
We all know Rihanna is an accomplished music artist, and it's no secret that she knows how to grow her empire. In this video, I'm going to show you the same strategies as Rihanna so that you can grow your business wildly in 2022 too.
- The first strategy you need to grow your business is to market an existing product to your current audience of prospects, fans, and clients.
- The next strategy to consider when you are looking to grow your business is to market an existing product to a new audience.
- Then, you expand your business by marketing a new product to your existing clients.
- Finally, you explore business growth by marketing a new product to a new market.
You've got a product or service that you know will sell. It's proven. So, your first stage of business growth is to sell the product or service to more people in your current audience.
Rhianna did this with her first fragrance. It existed and sold to a test group of fans. She then promoted it extensively to her current audience, and it took off.
You can do the same.
Get present with your current followers and be consistent with your marketing message. Keep your branding strong and focused. Use the same language, images, and tone in all of your marketing materials.
Make sure you are easily accessible to them across all channels, including social media, webinars, podcasts, blog articles, etc.
When you grow an audience organically, they are more likely to buy from you again and again because you have shown your expertise and trustworthiness.
Grow your business by marketing an existing product to a new market or new audience
Marketing an existing product to a new market is more accessible than developing a brand-new product because you are already known in this community.
You can grow your business quickly by increasing the number of prospects, fans, and clients that you sell the existing product or service.
Rhianna expanded her reach through social media and influencer advertising. She took her existing fragrance and sold it to a broader audience. Some didn't even know of her music career!
It is wise to explore new audiences who could use your service consistently to grow your business. For example, if you are successful in the health and wellness industry, it's time to explore other similar markets and have some overlap, like mindfulness and meditation, for example.
Another example might be if you successfully work with lawyers, consider looking at accountants or virtual assistants as a new market to expand your reach.
Grow your business by offering new products to your existing audience.
It's essential to grow your business by offering new products to your existing audience. There are two ways to grow your business quickly with this strategy. The first strategy you can use to grow your business is by marketing an existing product to your current audience of prospects, fans, and clients.
You can do this by selling the product or service to more people in your current audience. With the second strategy, you grow your business by marketing an existing product to a new market or new audience. Rhianna did this with her first fragrance when she expanded her reach through social media and influencer advertising.
Once Rhianna's first fragrance took off, she quickly went to market with nearly 12 more fragrances. This accelerated her growth because she had an audience teeming to buy additional products from her.
Both of these strategies can effectively grow your business because they will make you increase the number of prospects, fans, and clients.
Offering a new product isn't the only way to grow your business. You can also grow your business by developing a new product and marketing it to your current audience. This is the third stage of business growth, and it's more complex than growing an audience with an existing product.
When you grow a new product, you start from a place of unknown. It is wise to test your ideas using a minimum-viable-product methodology.
Grow your business by selling a new product to a new market
Selling a new product into a new market can be daunting, but it's not impossible. Just look at Rihanna – she's a prime example of how to do it successfully. She moved from fragrance and cosmetics to selling garments inclusive of all body shapes and sizes.
Here are three tips to help you grow your business by selling a new product into a new market:
1. Make sure the product is something the audience needs or wants.
Before you even think about marketing a new product to a new market, make sure the product is something your audience needs or wants. If it's not, you'll have a tough time selling it to them. So, take the time to research and figure out what your audience is looking for.
2. Keep your branding strong and focused.
It would be best to be recognized as an authority and expert to drive towards success. One way to do this is by keeping your branding strong and focused. This will help you be more memorable when you launch the new product.
3. Learn from existing marketing channels and strategies.
When exploring new products in new markets, you can learn a lot from your existing audience. You can grow your business by learning existing marketing channels and strategies.
Boosting revenue growth through the development of new products is a great idea, but it's not always possible. Testing rapidly and validating proof of concept is essential.
Don't reinvent the wheel – use the marketing channels and strategies already successful for you. This will make it easier to introduce the new product.
Wrapping up. Start this process and grow your business rapidly.
We've unlocked here that there are four strategies you can start using right away to grow your business rapidly.
I've logically presented these for growth and one that would be wise to follow. Instead of introducing a new product to a new market, start with what you know and gain traction and momentum.
As you grow, you can then develop new products to launch into new markets where the product is needed.
I hope that this article will inspire you to grow your business as Rihanna did. Here's to growing your business in 2022!
If you have any questions, you can send me a direct message here. I'm looking forward to hearing from you!
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