Marketing Expert Reacts To Cringe LinkedIn Cold Messaging
Created on: February 25, 2022 by Christopher Prouty
Cold Messaging on LinkedIn. Getting slammed with a sales pitch.
Cold messaging a sales pitch in LinkedIn is perhaps the most annoying form of marketing. And for good reason. It’s invasive, impersonal, and just plain dumb. There, I said it.
And it’s not just LinkedIn Messaging that finds itself home to unwanted sales messages slammed from both real and fake accounts. Facebook, Instagram, Twitter, and any other social media site that has messaging all contribute to this cringe marketing strategy (if you can even call it a strategy).
Use your imagination with me for just a moment.
And I want you to imagine that you and I are at a networking event.
We've never met each other before.
And I walk up to you for the very first time.
And instead of saying hello, introducing myself, and greeting you, I launch right into a sales pitch.
I mean, I slam you with this thing.
"I've taught thousands of entrepreneurs how to grow their businesses over 21 years, and I think it would be great for you, too.
Where do I send the invoice?"
And while that was a bit of an exaggeration, I know that you've seen that exact scenario play out every single day on LinkedIn and other social platforms.
Someone connects with you, and within just a few moments, you're slammed with a sales pitch.
Not even a hello.
You're just slammed with their sales pitch.
I don't know who's teaching this idiotic tactic, but if you're anything like me, you find it annoying.
You find it intrusive.
Cold Messages and Sales happen on every social platform
Okay, every social platform that you're on has some sort of a messaging component to it.
And we've seen these sales messages slammed into us on all of the social platforms.
But LinkedIn, because it's a business-oriented social media platform, is where we see the most of these cold messages and sales pitches.
And that's because people are using LinkedIn as their primary prospecting and selling tool.
They're not using it to network and make connections with people they know.
They're using it to find prospects and firehose them with a sales pitch.
Linkedin has to be the worst offender.
And in fact, in my flagship program, Organic Client Attraction, I teach a methodology for authentically and with integrity, reaching out to people through messenger so that you can help establish leads that way.
But it's nothing like what we're going to be talking about today.
So I've got my coffee, I've got my phone.
Let's take a look at some messages that were sent directly to me.
Why are cold sales messages on LinkedIn so annoying?
Let's take a quick minute and let me tell you why these messages are so annoying and why they don't work.
What's happening is you're getting a personal message through a personal platform.
Messaging is very personal.
And what we know about marketing is that the personalization of your message makes a big difference.
If you're speaking to a large audience like I am right now, I'm talking in very general terms.
I'm being open.
I'm not being very personalized to you as an individual because I'm talking to thousands of people who are watching this video.
As you work your way down to smaller and smaller groups of people, you can become more personalized.
But what's happening in these messages, because they copy and paste, they're talking in very general terms.
They're talking to me as an individual, as though they're talking to a large group of people.
So there's a disconnect in my mind as I am reading this, and that's what sounds so annoying about it.
Further, we could compare this to the dating world.
Now imagine the dating world.
Imagine you walk up and you meet someone that you're interested in dating, but the first thing you do is ask them to go buy a house, get married, and start having children.
It's not going to work.
You're slamming them with the sales pitch before you even had a chance to get to know them.
Can I send a cold message on LinkedIn and NOT sound salsey?
So how do you fix this? Not in the dating world.
I can't help you there, but I can help you with your business.
You fix this by getting to know your prospects and increasing the level of personalization as the number of people you're speaking to gets smaller.
So when you're speaking to large groups, sure be broad in the terms that you use.
But when you start to communicate with someone on Messenger, you have to personalize the messaging.
You have to care about them as an individual.
And when you can demonstrate that level of care between you and them, then they're going to open up to your messaging.
Then it might be appropriate to bring in the sales pitch.
My preference is to not bring in the sales pitch and let them ask me for it.
That's what I teach in my programs.
It's letting the prospect ask you to be pitched.
Get a personalized LinkedIn strategy
And speaking of personalization, I am talking to a very large group right now, but you're an individual with unique needs.
If you would like a personalized strategy for how to use LinkedIn, Facebook, and other social platforms to wildly grow your business I would love the opportunity to spend 30 minutes getting to know you and on that call, I will look at your socials and I will give you a customized strategy that will start attracting more clients to you right away.
If you're interested in getting on my calendar, I'm going to leave a link to my schedule page and if you would like that customized personalized strategy for your business, hop on my calendar and we'll get that done inside of 30 minutes.
If you're serious about your business and you're serious about growing your business, hop on my calendar, spent 30 minutes with me and I will come up with a specialized, unique strategy just for you, something that you can use right away.
I'll see you in the very next training.