Why Your Digital Marketing SEO Strategy Must Go Beyond Google
Developing your SEO plan takes a village for a successful strategy. Gathering local reviews and following Google best practices is part of the game, but it can't be the only place you develop your SEO strategy.
While it's true that Google sees about 3.5 billion online searches every day, it's not the only reason to optimize your SEO (Search Engine Optimization) strategy. Your website and your content need to find its way to your audience even when Google doesn't put you on the first or second pages of a user's search results.
It's not always easy to think beyond Google, but here are a few reasons to go further with your digital marketing SEO strategy.
The Rules Change
Google's algorithms are a living, learning thing. The goal of the algorithms isn't to help boost your content or bring new visitors to your website. Google's algorithm's target the consumer. The search engine wants to deliver the best results and the highest-quality content to a user when they type a query into the search feature.
Algorithms change depending on what they learn from user behavior. That makes your job more difficult when trying to nail down the best SEO strategy for Google-specific algorithms. Be sure your SEO strategy includes optimization for other search engines, like Bing and Yahoo.
Different search engines have different goals and provide a different user experience for searchers. The same query put into various search engines can give different results for each search site. Research what each of the most popular engines values when populating results, then incorporate that information into your digital marketing strategy.
Click-less Searches Are Becoming a "Thing"
The Google featured snippet is an excellent example of how click-less searches are rising in popularity across multiple search engines. This feature chooses the highest-ranking or most relevant result and displays the answer to a query in a featured space on the top results page€”and more search engines have started using this feature. It's not just for Google searches.
Isn't SEO supposed to encourage users to click a link that takes them to your website? If they're not clicking your link to visit your page, why bother with an SEO strategy?
That's not the only point of a successful SEO strategy. Your digital marketing and SEO strategies should position you as the leading expert in your field. When your content shows up as the top result and answers a user's query on the spot, that can impress a user enough to click through and see what more you have to offer.
Your Digital Marketing SEO Strategy Should Include the "Full" Web!
Google can drive a lot of traffic to your website, but it can't be the only target of your digital marketing SEO strategy. There's an entire world-wide-web out there waiting for your content! Not everyone uses Google to find information on the internet.
Develop your SEO strategy to go beyond Google to boost your online presence! Let NineTwice help. We're obsessed with helping businesses grow with an effective digital marketing strategy. Contact us to get started!