A common frustration for those who publish video content is that their videos don’t get watched, are skipped over in a social channel stream, or get very short watch times. The shocking reason why? Recent estimates suggest that 85% of all videos are watched without sound. Shocked face emoji.
Wondering why people watch without sound? They could be at work, or with other people. They might be in a cafe and don’t want to disturb those around them. They could be in the bathroom.
Thankfully, there’s one simple way to help draw more people to your video and keep them watching; the solution I recommend is adding video transcripts.
A huge amount of internet traffic is currently made up of video traffic. In fact, it’s been estimated by Cisco’s Visual Networking Index report that by 2020, around 82% of all internet traffic will be video traffic. This is the perfect time to start learning how to utilise YouTube SEO in order to greatly improve the visibility of your videos.
In this article, I’m going to present to you a couple of reasons why using closed captions can help you improve your YouTube rankings.
Closed captions assist in translations
When you produce a video transcript for your videos, it makes it much easier to translate your captions to another language. The world is becoming more and more connected which means that people who might not understand your main language could come and watch your videos. In order to provide your videos to a much wider audience, it’s vital that you invest time and effort into producing translations for your videos and this is where closed captions can help.
Closed captions make your video more accessible
Adding closed captions to your videos will make it accessible to more people, especially those who are hard of hearing. By providing closed captions, you open up your videos to a very large demographic which will assist in your YouTube ranking. Closed captions not only help those who are hard of hearing, but can also assist those with auditory processing disabilities or those with a limited understanding of spoken English. This is especially true in cases where accents and speech mannerisms can often cause trouble for those watching your video.
Closed captions are good for public video watching
A lot of people use smartphones and other portable devices in order to access video content. Much of this is during daily commutes and travels, so people often don’t want to watch videos with the sound up because it can be a nuisance to other commuters. One option is to wear earphones, but a lot of people simply prefer not to turn on the sound since it’s more convenient to just look at the screen and read what’s being said. In short, if you offer closed captions, then you open up your videos to a much wider audience.
Closed captions can help with SEO
Search engines can’t actually watch videos but if you upload your own professional captions then these scripts will actually be indexed by Google and YouTube. This means that your entire transcript can be used for SEO purposes and will be searchable. You also have the option of breaking up and commentating on your transcript on another website that will also help you with SEO.